Introduction

• Social Media Marketing Introduction
• Lock Up Social Media Handles!

• Why is Social Media Marketing Important
• Building a Sustainable Social Media Strategy
• Understanding Paid, Owned, and Earned Media
• Understanding the Impact of Great Visuals
• Understanding the impact Content Marketing
• Influencer Marketing and Online Reputation Management
• Understanding the Role of Social in the Sales Cycle
• Social Media Measurement
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Facebook

• Introduction
• Facebook Profile VS. Facebook Page
• How to Create and Optimize a Facebook Page
• How to Change your Facebook Page Category
• How to Use Keywords in your Facebook Page Description
• What Makes your Facebook Page Awesome?
• How to Create a Paid Facebook Ad
• Elements of the Perfect Facebook Ad
• Facebook Pixel
• Creating an Audience on Facebook
• Standard Events or Custom Conversions on Facebook

Instagram

• Introduction
• Why Instagram and How to Get Started!
• LAUNCH a New Instagram Account
• Optimize your Instagram Bio & Profile Image
• Things to Post on Instagram and When to Post!
• Instagram Captions & Hashtags
• Reposting Instagram Content
• Instagram Stories
• How to Increase your Instagram Followers & Exposure
• Convert Instagram Followers to Sales & Leads
• Instagram Algorithm
• Sponsored Posts - Pay & Get Paid for Instagram Posts
• Instagram Ads
• Shopping on Instagram
• Instagram Ads via Facebook (
• Instagram Analytics

Twitter

• Introduction
• The Twitter Basics & Optimizing your Twitter
• What to Tweet & How to Interact on Twitter
• Twitter Hashtags & Trends
• How to Grow your Twitter Following!
• Setting up a Twitter Ads Account & Types of Twitter Ads
• Twitter Audience Manager & How to Install Universal Tag
• Twitter Ad Campaigns Original View for GREATER Targeting
• Twitter Conversion Tracking & Remarketing
• Twitter Ads - Tweet Engagements
• Twitter Ads - Clicks & Conversions
• Twitter Ads - App Installs & App Engagement
• Twitter Ads - Followers
• Twitter Reporting & Analytics
• Pinned Tweet Hack and the Best Twitter Tools

Pinterest

• Introduction Pinterest
• Pinterest Presence And The Algorithm
• Walkthrough Creating A Pinterest Board
• Walkthrough Moving Pins From One Board To Another
• Walkthrough Creating And Uploading A Great Pin Image
• Setting up a Pinterest Business Account & Types of Pinterest Ads
• Create a Pinterest Business Account
• Pinterest Video Campaigns
• Pinterest Conversion Tracking
• Marketing With Pinterest Putting
• Pinterest To Work
• Pinterest For Pitching And Outreach
• Pinterest Tags & Events
• Pinterest Ads - Create Amazing Pins for Promoted Pins
• Pinterest Ads - How to Create Promoted Pins
• Pinterest Audiences
• Pinterest Analytics

Google Adwords and Google My Business

• Build and Optimize your Google Business Account
• Google Adwords
• How to Get Google Business Reviews

YouTube

• Introduction
• Build and Optimize your YouTube Account
• End Screens on YouTube Videos
• How To RANK Any VIDEO #1 On YouTube
• Customize your YouTube URL
• Optimize your YouTube Videos
• YouTube SEO & YouTube Channel Mastery
• Paid YouTube Video Ads via Google Adwords
• SEO & YouTube - Repurposing Content
• YouTube Reports & Analytics

LinkedIn

• Introduction
• Create and Optimize your Personal LinkedIn Profile
• Create a LinkedIn Company Page
• Create a LinkedIn Company/Business Page
• LinkedIn Groups And Prospecting
• Growing  LinkedIn Presence

Snapchat

• Understanding Snapchat
•  Getting Started With Snapchat
•  Marketing With Snapchat
•  Snapchat Advertising And Partnerships

Landing Pages, Web 2.0 and Blogging

• Landing Pages 101 + Growing Your Email List
• Web 2.0 Blogs & Backlinks
• Search Engine Optimization Fundamentals for Blogging
• Posts and Web 2.0 Domain Name Ideas - Long Tail Keywords!