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Relationship Building

Relationship Building

Price :call for Fees Rs

Introduction and Course Overview: The foundation for success in almost any career, is the ability to express yourself clearly, solve problems and adapt to new situations. Building personal and professional relationships are the key to success in these areas, but it's true to say that some people appear to just 'get on with people' while others seem to have a mountain to climb. Building better relationships with your most profitable customers is vital. All customers are not the same and the level of service delivered should be segmented.


Building better relationships with your most profitable customers is vital. You need to start focusing better attention on your most profitable customers or somebody else will. Pareto's principle suggests 20% of your customers are responsible for 80% of your revenue so why treat all your customers the same. If you want to improve your relationship building skills, our course will surely help.


Key learning outcomes


  • Understand buyer behaviour.
  • Understand your customer's decision making processes.
  • Add value to your customers.
  • Understand the value proposition and how it offers win/win outcomes.
  • Develop rapport with customers.
  • Actively listen and use questioning skills to understand customer's needs better.
  • Use laddering techniques to understand buyer motivation.
  • Position the value of the product or service rather than the price.
  • Communicate better with different cultures.
  • Communicate better with different generations, different personalities and different generations.
  • Implement CRM strategies to develop long-term relationships.
  • Have confidence asking for referral business.
  • Build levels of trust in the relationship.
  • Build better win/win relationships with stakeholders.




About Positive Relationships

  • Forced Relationships
  • Influences in Forming and Building Relationships
  • Why we Need Positive Relationships
  • Identifying what you Need from Relationships

Models of Behaviour

How we communicate, the parts of communication and the importance attached to each part.

  • The Betari Box
  • Strokes
  • Transactional Analysis and Ego States
  • The Three Parts of Communication
  • Assertiveness vs Responsiveness

Building Rapport

Communication is a two-way street: learn the benefits and barriers to communication face to face or by phone. 

  • What Is Rapport Building
  • 6 Tips for Establishing Rapport
  • 6 Tips for Building Rapport

Increasing your Likeability Factor

Why do we like some people instantly and find others harder to communicate with? See how we can improve our skills in this area. 

  • Being Capable
  • Being Caring
  • Being Uplifting
  • How to Increase your Likeability Factor
  • Being Amiable
  • Being Dependable


The Assertive Approach to Relationships

Learn about the communication wheel, which is the model by which most human communications work including elements of understanding, respect and affection.

  • Saying No Nicely
  • The Three Step Approach to Assertive Behaviour
  • The Assertive Approach
  • Understanding Different Behaviour Types
  • The Need to Be Assertive


Influencing Relationships

Understand how physical and psychological stressors can impact of the human voice.

 Difficult Relationships

  • Whats in it for Me? (WIIFM)
  • Power and Influencing
  • Dale Carnegie and Self Awareness
  • Dale Carnegie


Openness, Disclosure and Feedback

Learn about aggressive, passive (submissive) and assertive behaviours and how they impact on interpersonal skills.

  • Giving and Receiving Feedback
  • Trust and Respect
  • The Psychological Contract
  • What Is Disclosure?
  • The Johari Window


Effective Networking


Understand how to prepare to act assertively by using the 3 steps approach to assertive behaviour. Identify your strengths and weaknesses. 

  • Reasons for Networking
  • The Benefits of Networking
  • Things to Remember With NetWorking
  • Simple Tips for Networking Meetings
  • Effective Business Networking

Your Personal Action Plan


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