Become a complete Google Ads(Google AdWords is now Google Ads) Professional with this course. Get an in-depth understanding of the major aspects of Google ads network including Search, Display, Mobile, and Video. Learn the know-hows and master the strategies for optimizing your campaigns and improving your ad quality. Also this course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google Ads Network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google Ads Network and you will be job ready.
Google Ads Fundamentals
Introduction to AdWords
Account Set Up and Structure
Types of Keywords and Matches
Search Network and Text ads
Ad Copes and Importance
Ad Extensions & Automated Rules
Display Ads & Targeting
Types of Campaigns and Settings
Advertising Metrics & Algorithms
Bidding options and Bid Modifiers
Quality Score and Ad Rank
Optimizing Your Account
A/B Split Testing
Tracking Conversions
Search Network
Importance of Search Network
Keyword Research
Keyword Matching Process
Ad formats & Extensions
Ads, site quality and quality score
Keyword, bidding and targeting
Dynamic Search Ads
Call Only ads
Location Targeting
Performance monitoring and reporting
Optimizing performance
Reports, Evaluating and auction insights
Keyword insertion & count down timer setting
Ad Preview and Diagnosis Tool
Display Network
What is Display Advertising
When to choose display network
Meaning of Google Display Network (GDN)
Types of Bidding options available
Different ad formats under GDN
How to find Google partner websites
Difference between Image, Responsive and Video Ads
Targeting Objectives under Display Network
Placements meaning and when to use it
Display Keywords
Topics objective
Google Sponsored Promotion Ads
How to set up conversion Tracking for Display Network
Video Advertising
About video advertising
Benefits of Video Advertising
When to use Video Advertising
Planning and Implementation
Creating video channel in YouTube
Optimizing the video channel
Linking Video channel
Campaign creation, management and performance
Ad formats, targeting and remarketing
Objectives under video advertising
When to bumper ads
Video advertising policies
Generating Reports
Reporting and ROI
Mobile Advertising
Mobile advertising overview
How to set up mobile marketing campaign
How to promote mobile app installs
How to promote mobile app engagement
How to link plays store account to Google Ads
Ad formats and campaign creation
Bidding, keywords and targeting
Extensions and Mobile Display
Marketing objectives under mobile advertising
Image and Video sizes
Tracking and analytics
Measurement and optimization
Overview of google Ads
Work on live projects
Deeply understand campaign optimization structure
Understand the bidding optimization
Expertise in creating creative ads
Loads of live assignments
Keyword Planner
Display Planner
Google Ads Editor
Case Study
Google Ads Certified Professional
Search advertising certification
Display advertising certification
Video advertising certification
Mobile advertising certification
Advanced Level of Google Ads
Advanced Campaign Optimization
Advanced level of Reporting
Campaign Structure for National & International Market
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