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Google Ads Certification Program

Google Ads Certification Program

Price :call for Fees Rs

Become a complete Google Ads(Google AdWords is now Google Ads) Professional with this course. Get an in-depth understanding of the major aspects of Google ads network including Search, Display, Mobile, and Video. Learn the know-hows and master the strategies for optimizing your campaigns and improving your ad quality. Also this course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google Ads Network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google Ads Network and you will be job ready.

Google Ads Fundamentals

  • Introduction to AdWords
  • Account Set Up and Structure
  • Types of Keywords and Matches
  • Search Network and Text ads
  • Ad Copes and Importance
  • Ad Extensions & Automated Rules
  • Display Ads & Targeting
  • Types of Campaigns and Settings
  • Advertising Metrics & Algorithms
  • Bidding options and Bid Modifiers
  • Quality Score and Ad Rank
  • Optimizing Your Account
  • A/B Split Testing
  • Tracking Conversions

Search Network

  • Importance of Search Network
  • Keyword Research
  • Keyword Matching Process
  • Ad formats & Extensions
  • Ads, site quality and quality score
  • Keyword, bidding and targeting
  • Dynamic Search Ads
  • Call Only ads
  • Location Targeting
  • Performance monitoring and reporting
  • Optimizing performance
  • Reports, Evaluating and auction insights
  • Keyword insertion & count down timer setting
  • Ad Preview and Diagnosis Tool

Display Network

  • What is Display Advertising
  • When to choose display network
  • Meaning of Google Display Network (GDN)
  • Types of Bidding options available
  • Different ad formats under GDN
  • How to find Google partner websites
  • Difference between Image, Responsive and Video Ads
  • Targeting Objectives under Display Network
  • Placements meaning and when to use it
  • Display Keywords
  • Topics objective
  • Google Sponsored Promotion Ads
  • How to set up conversion Tracking for Display Network

Video Advertising

  • About video advertising
  • Benefits of Video Advertising
  • When to use Video Advertising
  • Planning and Implementation
  • Creating video channel in YouTube
  • Optimizing the video channel
  • Linking Video channel
  • Campaign creation, management and performance
  • Ad formats, targeting and remarketing
  • Objectives under video advertising
  • When to bumper ads
  • Video advertising policies
  • Generating Reports
  • Reporting and ROI

Mobile Advertising

  • Mobile advertising overview
  • How to set up mobile marketing campaign
  • How to promote mobile app installs
  • How to promote mobile app engagement
  • How to link plays store account to Google Ads
  • Ad formats and campaign creation
  • Bidding, keywords and targeting
  • Extensions and Mobile Display
  • Marketing objectives under mobile advertising
  • Image and Video sizes
  • Tracking and analytics
  • Measurement and optimization

Overview of google Ads

  • Work on live projects
  • Deeply understand campaign optimization structure
  • Understand the bidding optimization
  • Expertise in creating creative ads
  • Loads of live assignments
  • Keyword Planner
  • Display Planner
  • Google Ads Editor
  • Case Study
  • Google Ads Certified Professional
  • Search advertising certification
  • Display advertising certification
  • Video advertising certification
  • Mobile advertising certification

Advanced Level of Google Ads

  • Advanced Campaign Optimization
  • Advanced level of Reporting
  • Campaign Structure for National & International Market
  • Marketing Plan Preparation for Google Ads
  • Proposal Preparation for Clients
  • Google Ads Tools
  • Google Ads tips & Tricks


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