Facebook Marketing and Advertising is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking site and make the best use of this latest marketing strategy. This course will help you gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media platform, define strategies and use its marketing tools such as Facebook Groups, Facebook Live, Facebook Messenger, Facebook Ads, Facebook Business Manager, and Facebook Insights.
In this course you will learn everything you need to know about HTML, and HTML5. HTML (Hyper Text Markup Language) is used to show content on the page.HTML describes the structure of a Website semantically along with presentation cues, making it a mark-up language, rather than a programming language. HTML allows images and objects to be embedded and can be used to create interactive forms.
Master the tools and concepts needed to properly format a web page
Know the conventions and languages or scripts commonly used today
Learn how to design a web page using Hypertext Markup Language (HTML)
Learn how to plan a site, using text editors versus HTML and WYSIWYG editors, basic tags, editing, viewing and linking documents
Highlights
Web Design Principles
Basics in Web Design
Introduction to HTML
Elements of HTML
XHTML
HTML5
HTML Advanced
Facebook Marketing is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking site and make the best use of this latest marketing strategy. This course will help you gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media platform, define strategies and use its marketing tools such as Facebook Groups, Facebook Live, Facebook Messenger, Facebook Ads, Facebook Business Manager, and Facebook Insights.
Highlights
Understanding Facebook
Understanding the Facebook Algorithm
Groups, Pages, Messenger, Facebook Live
Understanding the Facebook Algorithm and News Feed
Connecting your Facebook
Understanding Facebook Ads
Facebook Targeting
Facebook Commerce
Facebook Best Practices
Facebook Privacy and Security
Understanding Facebook
● Social Media Landscape
● Facebook Introduction
● Starting Your Facebook journey
● Facebook Options for Business
Understanding the Facebook Algorithm
● The Facebook Newsfeed and Organic Reach
● The Facebook Algorithm Today
● Top Ranking Factors in the Facebook Algorithm
● The Future of the Facebook Newsfeed
Groups, Pages, Messenger, Facebook Live
● Facebook Groups: Set up and Business Use
● Facebook Pages: Set up, Business Use and Best Practices
● Facebook Messenger: How to use for Business
● Facebook Live: Set up and how to use for Business
Understanding the Facebook Algorithm and News Feed
● Facebook Business Manager
● Publishing, Scheduling, and Moderation on Facebook
● Facebook Insights
● Facebook Productivity Tools
● Facebook Pages, Groups, and Events policies
Understanding Facebook Ads
● Global Advertising Spend by Media
● Facebook Ad Campaign structure, Ad objectives, and Targeting
● Facebook Ad placements, Ad formats, and Budgeting
● Facebook Ad Performance, Testing, and Tools
Creating your Facebook Ad
● Ad Manager and the Facebook Ads Interface
● Creating your ad from Campaign to Ad Set to Ad
● Ad Formats and Ad Media
● Approving Your Facebook Ad
Facebook Targeting
● Targeting on Facebook
● Facebook Audiences - Create a Custom Audience
● Facebook Audiences - Create a Lookalike Audience
● Facebook Audiences - Create a Saved Audience
Facebook Tracking and Reporting
● Facebook Conversion Tracking and Facebook Pixel
● Setting up Standard and Custom events for conversion tracking
● Analyzing your Facebook Ad results
Facebook Commerce
● Setting up your Facebook Shop
● Creating Your Facebook Catalog
● Using Facebook Dynamic Ads
● Promoting Your Facebook Shop
Facebook Privacy and Security
● Facebook Ad Policies
● Prohibited and Restricted Content
● Data Use Restrictions and GDPR
● Ads Related to Politics or Issues of National Importance
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