Youtube

YouTube and Video Marketing course enables the professional to make the best use of a video to promote a business and advertise the product.

• Learn about streaming videos
• Produce compelling and effective videos
• Learn to use videos as a mode of marketing
• Learn to measure business outcomes
• Youtube advertising
• Learn to identify who discovers new videos and Learn to customize your channel

YouTube

• Introduction
• Salient Features of YouTube
• The YouTube Advantage
• Important Points to Note

Account Creation

• Creating an Account
• Create Creative Video
• Create Video Thumbnails
• Custom video thumbnails
• Uploading custom thumbnails

Channel Creation

• Creating a Channel
• Channel Description Box
• Setup Channel Background

Channel Branding

• Focus on the content
• Keep it familiar
• Make it discoverable
• Create Video Playlists

Video Sharing

• Share Tab
• Embed Tab
• Email Tab
• YouTube Marketing - Deleting a Video
• YouTube Marketing - Hide a Video
• Sharing Unlisted and Private Videos
• Sharing Unlisted Videos
• Sharing Private Videos

White Hat SEO for Videos

• Title
• Keywords in description
• Tags
• Audience retention (how long viewers view your video)
• Views
• Subscribers
• Likes and dislikes
• Comments

Choosing a Video Title

• Put your keywords at the front of your title
• Use a keyword tool
• Consider using a number in the title
• Add Video Keywords
• Optimized Video Filename
• Add Video Annotation

YouTube Marketing - Promoting a Video

• Give your video an appropriate title and description
• Share your video with your own social circle
• Encourage interaction by viewers
• Work all social media angles
• Embed your video into your website and/or blog
• Email your video out in your newsletter
• Find new viewers with YouTube Fan Finder
• Collaborate and/or cross promote with another channel
• Use AdWords for videos through Google

YouTube Marketing - Handling Comments

• Reply to comments
• Change the priority of comments
• Remove, report, or hide comments
• Turn off discussion
• Manage Negative Comments
• Take time to respond
• Give them the benefit of the doubt
• Don’t argue
• Don’t feed the trolls

Monetize Your Video

• YouTube Marketing - Marketing Tricks
• Use Engaging Video Thumbnails
• Your Link Must Contain (http ://)
• Add Each Video You Upload to a Keyword Based Playlist
• Always Include a ‘Call to Action’ in Your Videos
• Check Your Audio Quality

Safety Settings

• Restricted Mode
• Videos Admin

Transcripts

• Use Automatic Captioning
• Format Your Transcript File
• Video Call Button

Partner Program

• Benefits of the YouTube Partner Program
• Eligibility criteria and sign up.

YouTube Marketing - Analytics

• How to Setup Analytics Default Settings
• Overview Report
• Revenue Reports
• Ad Rates Report
• Watch Time Report
• How to Use the Watch Time Report
• Engagement Reports
• Real-Time Reports