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Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers, both large and small. YouTube can be used as a marketing tool. It explains how you can create a video to promote your business and create greater awareness about the products and services you offer.


YouTube and Video Marketing course enables the professional to make the best use of a video to promote a business and advertise the product.

  • Learn about streaming videos
  • Produce compelling and effective videos
  • Learn to use videos as a mode of marketing
  • Learn to measure business outcomes
  • Youtube advertising
  • Learn to identify who discovers new videos and Learn to customize your channel


  • Introduction
  • Salient Features of YouTube
  • The YouTube Advantage
  • Important Points to Note

Account Creation

  • Creating an Account
  • Create Creative Video
  • Create Video Thumbnails
  • Custom video thumbnails
  • Uploading custom thumbnails

Channel Creation

  • Creating a Channel
  • Channel Description Box
  • Setup Channel Background

Channel Branding

  • Focus on the content
  • Keep it familiar
  • Make it discoverable
  • Create Video Playlists

Video Sharing

  • Share Tab
  • Embed Tab
  • Email Tab
  • YouTube Marketing - Deleting a Video
  • YouTube Marketing - Hide a Video
  • Sharing Unlisted and Private Videos
  • Sharing Unlisted Videos
  • Sharing Private Videos

White Hat SEO for Videos

  • Title
  • Keywords in description
  • Tags
  • Audience retention (how long viewers view your video)
  • Views
  • Subscribers
  • Likes and dislikes
  • Comments


Choosing a Video Title

  • Put your keywords at the front of your title
  • Use a keyword tool
  • Consider using a number in the title
  • Add Video Keywords
  • Optimized Video Filename
  • Add Video Annotation

YouTube Marketing - Promoting a Video

  • Give your video an appropriate title and description
  • Share your video with your own social circle
  • Encourage interaction by viewers
  • Work all social media angles
  • Embed your video into your website and/or blog
  • Email your video out in your newsletter
  • Find new viewers with YouTube Fan Finder
  • Collaborate and/or cross promote with another channel
  • Use AdWords for videos through Google

YouTube Marketing - Handling Comments

  • Reply to comments
  • Change the priority of comments
  • Remove, report, or hide comments
  • Turn off discussion
  • Manage Negative Comments
  • Take time to respond
  • Give them the benefit of the doubt
  • Don’t argue
  • Don’t feed the trolls


Monetize Your Video

  • YouTube Marketing - Marketing Tricks
  • Use Engaging Video Thumbnails
  • Your Link Must Contain (http ://)
  • Add Each Video You Upload to a Keyword Based Playlist
  • Always Include a ‘Call to Action’ in Your Videos
  • Check Your Audio Quality


Safety Settings

  • Restricted Mode
  • Videos Admin



  • Use Automatic Captioning
  • Format Your Transcript File
  • Video Call Button


Partner Program

  • Benefits of the YouTube Partner Program
  • Eligibility criteria and sign up.

YouTube Marketing - Analytics

  • How to Setup Analytics Default Settings
  • Overview Report
  • Revenue Reports
  • Ad Rates Report
  • Watch Time Report
  • How to Use the Watch Time Report
  • Engagement Reports
  • Real-Time Reports



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