The Digital Marketing (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Web Development Suite
Web Development Suite is a comprehensive training program that equips candidates with the all the necessary tools and techniques of web development with extensive practice in coding of functional web applications. This program provides training on a series of server-side and client-side programming languages and techniques to develop websites that are more responsive to the audience, thereby generating greater user engagement. The programming languages covered here are highly scalable and can be used with great ease while creating web applications, writing codes and in serving web pages. Using cascading style sheets such as CSS and CSS3 for controlling web page layouts enables the development of pages that are more user friendly for scree-reader users. Client-side scripting languages such as JavaScript entailed here enable the creation of interactive effects among the web browsers.
SEO Foundations
Introduction
On-Page Optimization
O-Site Optimization
Keyword Research and Competitive Intelligence
Design and Architecture
Local SEO
SEO Measurement
Algorithm Updates and SEO Changes
Integrating SEO with Other Disciplines
Social Media
Introduction to Social Media
Social Media Strategy and Planning
Social Media Channel Management
Social Media Management Tools
Social Media Measurement and Reporting
Social Advertising
Content Marketing
Introduction to Content Marketing
Content Marketing Strategy
Overseeing a Content Marketing Program
Content Marketing Tactics
Social Media Platforms
Content Marketing Budget and Measurement
Email Marketing
Introduction to Email Marketing
Elements of Email
Working with an ESP
Build and Maintain Your List
Avoid Spam Penalties
Email Deliverability
Campaign Measurement
Automation Basics
Mobile Marketing
Introduction to Mobile Marketing
Mobile Products and Services
Promotions and Incentives
Integration with Marketing Mix
Mobile Advertising
Mobile Analysis
Rules and Regulations
.Pay-Per-Click
Introduction to PPC
Psychology of Search
Account Hierarchy
Increasing Reach with Display Network
Reaching Target Audiences
The Buying Funnel
The Paid Search Auction
Setting and Measuring Marketing Goals
How PPC Fits into the Digital Strategy?
Conversion Optimization
Introducing Conversion Optimization
Laying the Foundations of Conversion
Getting to Know Your Customers
Creating the Message
Anatomy of a Landing Page
Why Design Matters
Testing for Conversions
Seeing the Bigger Picture
Digital Analytics
Introduction to Digital Analytics
Organizational Maturity
Building Blocks
Management Perspectives of Digital Analytics
Key Performance Indicators (KPIs)
Segmentation
The Analysis Process
Marketing Management
Experimentation and Testing
Reports and Dashboard
The Digital Analytics Stack
Marketing Automation
Introduction to Marketing Automation
Lead Capture and Nurture
Triggers and Series
Drip Campaigns
Nurture Campaigns
Measurement Attribution
Customer Journey
Programmatic Buying
What is Programmatic Buying
Programmatic Buying vs. Traditional Paid Marketing Approaches
Programmatic Direct vs.
Real-Time Bidding
Programmatic Workflow
Targeting Strategies in Programmatic
Digital Marketing Strategy
Introduction Digital Marketing Strategy
TOOLS
Google Analytics
Google AdWords
Facebook
YouTube and Video Marketing
Instagram
Twitter
Case Studies, Tips, and Best Practices
Fundamentals Of Ajax Development
What Is Ajax
How To Execute Ajax
Fundamentals Of CSS
What Is CSS
Using Style Sheets
External Style Sheets
Styling Elements
Text Formatting & Properties
Fundamentals Of CSS3
What Is CSS3
Border Radius, Image
Box Shadow
Background Size
Text Shadow
Custom
Introduction to HTML
What is HTML
HTML Documents
Basic structure of an HTML document
Creating an HTML document
What are HTML Tags and Attributes?
HTML Tag vs. Element
HTML Attributes:
How to differentiate HTML Document Versions
Elements of HTML
Introduction to elements of HTML
Working with Text
Working with Lists, Tables and Frames
Working with Hyperlinks, Images and Multimedia
Working with Forms and controls.
CSS (Cascading Style Sheet)
CSS Basics: Introduction to CSS: Why Use CSS
Basics of CSS
Utility of CSS
Editors to use for CSS
Testing across different browser
Referring CSS in HTML file
Steps to Validate CSS
CSS Components: CSS Syntax
Parts of CSS Rule
Explaining Selectors (Grouping & Type)
Illustrating Declaration Block
What is Property and Value
Detailing Keywords(Auto, Multiple & String)
Different Lengths
Relative Units (px, em, ex, %) in CSS
How to use Numbers in CSS
Explaining Colors in CSS
URL() usage
Quirks Mode in CSS
Selectors: Using CSS Classes and IDs
Selector Basics
Explaining Tag Selectors
Detailing Class Selector
Illustrating ID Selectors
What are Group Selector
Details on HTML Hierarchy
Explaining Descendant Selector
What are Universal Selector
Advanced Selectors: CSS Pseudo Elements
Illustrating Pseudo-classes and Pseudo-Elements
Detailing Pseudo-Classes for Links
Explaining Direct Child Selectors
What is Next Sibling Selector
Attribute Selectors in CSS
What are Pseudo-Elements :First-Letter And :First-Line
Advanced Pseudo-Classes in CSS
Cascade and Inheritance
Basics of Inheritance
Why Inheritance to use
Inheritance Rules in CSS
Cascade in CSS
CSS Specificity: An Overview
What is Specificity?
Explaining Specificity hierarchy
Finding Selector’s Specificity
Usage of !important
Applying Font Formatting: Styling Text, Font, and Properties
Font Formatting Basics
Font-Family
Font Combinations
Font-Style
Font-Weight
Text-Transform
Text-Decoration
Font-Variant
Font Size
Font Shorthand
Text Display Control: Using Borders and Height and Width CSS Properties
Text Display Basics
Line-Height
Letter-Spacing
Word-Spacing
Text- Indent
Text Align
White Space Property
Adding Color to Text
Page Background: Styling Page Backgrounds
Background Basics
Background-Color
Background-Image
Background-Repeat
Background-Position
Background-Attachment
Background Shorthand
CSS Box Model: Set Up Web Pages with CSS
Box Model Basics
Margin
Margin Collapsing
Margin for Horizontal Alignment
Border
Padding
Height and Width
IE quirks mode
Min and Max Dimensions
Overflow Property
Float
Float Basics
Float Property
Clear Property
IE 6 Float Bugs
Bug Removal Technique
Vertically Aligning Content
Positioning: Positioning Elements
Positioning Basics
Positioning Introduction
Relative Positioning
Absolute Positioning
Fixed Positioning
Z-INDEX
Styling Lists: Styling Lists in CSS
List Styling Basics
List Tags
List-Style-Type Property
List-Style-Image Property
List-Style-Position Property
List-Style Shorthand Property
Styling Tables
Table Styling Basics
Table Elements
Captions
Columns
Table Layout
Borders Collapsing
Border Spacing
Print Styling
Print Styling Basics
Print Style Sheets Advantages
Applying Styles Based On Media
The @media rule
Page Breaks
Content Property
Print Style Sheets Tips
Customizing styles
Customizing Basics
Custom Fonts
Gradient Backgrounds
Custom Mouse Cursor
Custom Opacity
Custom Visibility
Introduction to JavaScript
JavaScript is the programming language of the Web! In this JavaScript module you will learn How to write JavaScripts and insert them into your HTML documents, and how to make your pages more dynamic and interactive.
Fundamentals Of JavaScript
What Is Javascript
Internal Vs. External 0
Java Scripting Guidelines
The Document Object Model
String object
Array object
Date object
Math object
Window object
Image object
Fundamentals Of jQuery
Jquery is a Multi-browser Java script web based Applications. Jquery Training Design and develops web applications. In this we learn Html5, Jquery library, Script Based Applications.
Introduction
What Is jQuery
Installing jQuery
Basics
Selectors
How to use Selectors?
DOM Attributes
DOM Traversing
CSS Methods
DOM Manipulation Methods
Effects
AJAX
JSON
Fundamentals Of MySQL
What Is SQL
Setting Up A Database
Introducing phpMyAdmin
Connecting To A Database
Creating A Table And Columns
Inserting Information
Cleaning Information
Pulling Info From A Database
Limits And Ordering Data
Updating Rows
Deleting Rows
Secure Your Password
Finishing Upv
Fundamentals Of MySQL
Introduction
Variable and constants
Operators
Conditionals
Loop constructs
Strings
Arrays
Functions
Classes
File Handling
Database
Cookies management
Session
Forms
PHP
Introduction
Explaining the need and evolution of PHP
Illustrating the various assignment, arithmetic, comparison and string operators
Describing the usage of Comments and the Script Life cycle in PHP
Variable and constants
Operators
Conditionals
Loop constructs
Strings
Arrays
Functions
Classes
File Handling
Database
Cookies management
Session
Forms
Introduction to CodeIgniter
Introduction To The Course
Let’s Learn CodeIgniter
Working With the MySQL Database
How to Build A Basic Website With CodeIgniter
How to Build a CMS with PHP
Introduction And Getting Started
Creating A Database
Creating The Article Index
Creating The Article View Page
Building A Control Panel To Manage Content
Creating Article Posting Functionality
Deleting CMS Articles
How to Set Up PayPal Instant Payment Notification with PHP
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