Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers every day! There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.
Facebook Specialist
Facebook Marketing and Advertising is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking site and make the best use of this latest marketing strategy. This course will help you gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media platform, define strategies and use its marketing tools such as Facebook Groups, Facebook Live, Facebook Messenger, Facebook Ads, Facebook Business Manager, and Facebook Insights.
Instagram Course Outline
Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers every day! There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.
Instagram is a simple & effective way to connect to new customers:
Create an attractive, powerful and professional Instagram business profile
Connect with 500+ targeted users every day on Instagram
Build strong trustworthy relationships with your Instagram followers
Use the proven marketing skills and the follower funnel technique to convert followers to paying customers
Keep up with all the new features Instagram are continuously implementing to grow your business and account
Course content
Introduction
Why Instagram and How to Get Started!
Instagram Stories
Instagram Algorithm
Instagram Ads
Shopping on Instagram
Instagram Ads via Facebook Instagram Analytics
Establishing Your Instagram Account
Setting up your Instagram Account
Choosing the Perfect Instagram Handle / Username
Choosing the Right Instagram Name
Perfecting your Instagram Display Picture
Optimizing Your Instagram Bio
Creating your Instagram Account Call-to-Action (CTA)
Introduction to Instagram Stories
Creating Your Own Instagram Story
Instagram Story Tips
My Story
Introduction to Instagram Live IGTV
Successful Instagram LIVE Replay
IGTV Walk Through
How brands are utilizing IGTV
Uploading an IGTV Video to your Channel
Introduction to Instagram Marketing
Setting up your Instagram Business Account
Things to Post on Instagram and When to Post!
Instagram Captions & Hashtags
Reposting Instagram Content
Convert Instagram Followers to Sales & Leads
Introduction to Instagram Ads for Business
Sponsored Posts - Pay & Get Paid for Instagram Posts
Instagram Ads
Instagram Process for Converting Followers to Customers
CTA 1: Converting Followers to Website Visitors
CTA 2: Converting Website Visitors to Email Addresses
CTA 3: Converting Emails, and Instagram Followers to Sales
Facebook Specialist
Facebook Marketing and Advertising is a course structured to enable the professional to gain a thorough knowledge on the aspects of this social networking site and make the best use of this latest marketing strategy. This course will help you gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media platform, define strategies and use its marketing tools such as Facebook Groups, Facebook Live, Facebook Messenger, Facebook Ads, Facebook Business Manager, and Facebook Insights.
Understanding Facebook
● Social Media Landscape
● Facebook Introduction
● Starting Your Facebook journey
● Facebook Options for Business
Understanding the Facebook Algorithm
● The Facebook Newsfeed and Organic Reach
● The Facebook Algorithm Today
● Top Ranking Factors in the Facebook Algorithm
● The Future of the Facebook Newsfeed
Groups, Pages, Messenger, Facebook Live
● Facebook Groups: Set up and Business Use
● Facebook Pages: Set up, Business Use and Best Practices
● Facebook Messenger: How to use for Business
● Facebook Live: Set up and how to use for Business
Understanding the Facebook Algorithm and News Feed
● Facebook Business Manager
● Publishing, Scheduling, and Moderation on Facebook
● Facebook Insights
● Facebook Productivity Tools
● Facebook Pages, Groups, and Events policies
Connecting your Facebook
● Using Facebook’s Social Plugins
● Facebook Rights Manager
● Setting up your Facebook local page
● Facebook and non-Facebook Marketing Tools
Understanding Facebook Ads
● Global Advertising Spend by Media
● Facebook Ad Campaign structure, Ad objectives, and Targeting
● Facebook Ad placements, Ad formats, and Budgeting
● Facebook Ad Performance, Testing, and Tools
Creating your Facebook Ad
● Ad Manager and the Facebook Ads Interface
● Creating your ad from Campaign to Ad Set to Ad
● Ad Formats and Ad Media
● Approving Your Facebook Ad
Facebook Targeting
● Targeting on Facebook
● Facebook Audiences - Create a Custom Audience
● Facebook Audiences - Create a Lookalike Audience
● Facebook Audiences - Create a Saved Audience
Facebook Tracking and Reporting
● Facebook Conversion Tracking and Facebook Pixel
● Setting up Standard and Custom events for conversion tracking
● Analyzing your Facebook Ad results
● Facebook Analytics
Facebook Commerce
● Setting up your Facebook Shop
● Creating Your Facebook Catalog
● Using Facebook Dynamic Ads
● Promoting Your Facebook Shop
Facebook Best Practices
● Optimizing your Facebook Page
● Best Practices in Pages, Posts, and Ads
● Facebook Ads in Top, Middle and Bottom of the Funnel
● Best Practices in Facebook Ads Images and Copy
Facebook Privacy and Security
● Facebook Ad Policies
● Prohibited and Restricted Content
● Data Use Restrictions and GDPR
● Ads Related to Politics or Issues of National Importance
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