Effective Written Communication and professional writing skills are increasingly important for businesses today as email, letters and documents need to be produced and published in shorter time periods as our flows of information adapt. Training courses help delegates improve their writing skills for better Public Relations, media relations and higher quality documents and online content development.
In this course you will learn writing style and storytelling fundamentals to help you produce better writing in general—whether you want to write a book, try your hand at screenwriting, or write articles. Combine the power of words with the ease and speed of email and social distribution in the digital age and one can quickly see that it has never been more important to learn to write clearly, effectively and efficiently.
Digital Marketing Course Outline
The Digital Marketing (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Social Media Marketing
Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course. Include tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of users and also most popular for social media marketing purposes.
Graphic Design & Multimedia
Are you interested to make career in Graphic and Multimedia? If yes, this course will teach you about all modern graphic and multi-media design tools and techniques, Graphic & Animation Design & Multimedia Boot camp course is for anyone who is interested in becoming a graphic designer, and especially geared towards total beginners. I’ll show you how to make some of the most popular projects in the industry, like custom logos, business cards, brochures, web graphics, and more. We will be using Photoshop, InDesign, and Illustrator; the industry-standard applications for graphic design. I’ll also review relevant terms and design practices to help you create pixel-perfect projects for print and web, with the goal to get you up and running as soon as possible so you can start your new and exciting career as a graphic designer.
All project files are included as a free download at the beginning of each section, and you are welcome to use the files however you want, or simply to follow along with the projects as we move through the lessons.
Module#1 – Introduction to the Graphics & Animation
Getting comfortable with Photoshop: Making a Poster
Photoshop Continued: Creating a Composite Image
Getting comfortable with Illustrator: Typography Poster
Logo Design: Create a Custom Logo for Your Business or a Client
Create a Magazine Ad
Getting Familiar with InDesign: Create an eBook
Create a Custom Brochure
Create Custom Business Cards
Getting Online with Adobe Portfolio
Module#2 – Adobe Illustrator CC
Understanding the Environment
Using the Tools
Tool Box Overview
Using Context Menu
Viewing Artwork
Working With Tools and Palettes
Drawing Grids
Working With Symbols
Using Symbolism Tools
Drawing And Editing Brushed Paths
Managing Brushes
Creating Brushes
Using The Brush Libraries
Tracing Artwork
Module# 3 – Illustrator CC Working With Multimedia Objects
Correcting Mistakes
Using Rulers
Using Guides And Grids
Using Smart Guides
Selecting Objects
Saving, Editing, And Loading Selections
Moving, Copying, And Deleting Objects
Rotating The X And Y Axes
Transforming Selected Objects
Using The Transform Palette
Using Warp Effects
Using Envelopes
Modifying Shapes With Liquefy Tools
Modifying Shapes With Filters & Effects
Combining Objects Into Complex Shapes
About Compound Shapes
Creating Compound Paths
Converting Strokes To Filled Objects
Working With Clipping Masks
Module#4 – Adobe After Effect CC
Introduction to After Effect
Understanding basic Interface
How to make New Project
How to make new Compositing and it’s Setting
Concept of Layer in AE
Layer Making and Setting
Layer Arrangement
Module#5 – Adobe Photoshop CS6
• Getting to Know the Work Area
• Basic Photo Corrections
• Working with Selections
• Layer Basics
• Correcting and Enhancing Digital Photographs
• Masks and Channels
• Typographic Design
• Vector Drawing Techniques
• Advanced Compositing
• Editing Video
• Painting
• Working with 3D Images
• Preparing Files for the Web
• Producing and Printing Consistent Color A
Social Media Marketing
Introduction
Social Media Marketing Introduction
Lock Up Social Media Handles!
Why is Social Media Marketing Important
Building a Sustainable Social Media Strategy
Understanding Paid, Owned, and Earned Media
Understanding the Impact of Great Visuals
Understanding the impact Content Marketing
Influencer Marketing and Online Reputation Management
Understanding the Role of Social in the Sales Cycle
Social Media Measurement
Facebook
Introduction
Facebook Profile VS. Facebook Page
How to Create and Optimize a Facebook Page
How to Change your Facebook Page Category
How to Use Keywords in your Facebook Page Description
What Makes your Facebook Page Awesome?
How to Create a Paid Facebook Ad
Elements of the Perfect Facebook Ad
Facebook Pixel
Creating an Audience on Facebook
Standard Events or Custom Conversions on Facebook
Instagram
Introduction
Why Instagram and How to Get Started!
LAUNCH a New Instagram Account
Optimize your Instagram Bio & Profile Image
Things to Post on Instagram and When to Post!
Instagram Captions & Hashtags
Reposting Instagram Content
Instagram Stories
How to Increase your Instagram Followers & Exposure
Convert Instagram Followers to Sales & Leads
Instagram Algorithm
Sponsored Posts - Pay & Get Paid for Instagram Posts
Instagram Ads
Shopping on Instagram
Instagram Ads via Facebook (
Instagram Analytics
YouTube
Introduction
Build and Optimize your YouTube Account
End Screens on YouTube Videos
How To RANK Any VIDEO #1 On YouTube
Customize your YouTube URL
Optimize your YouTube Videos
YouTube SEO & YouTube Channel Mastery
Paid YouTube Video Ads via Google Adwords
SEO & YouTube - Repurposing Content
YouTube Reports & Analytics
Digital Marketing Course Outline
SEO Foundations
Introduction
On-Page Optimization
O-Site Optimization
Keyword Research and Competitive Intelligence
Design and Architecture
Local SEO
SEO Measurement
Algorithm Updates and SEO Changes
Integrating SEO with Other Disciplines
Social Media
Introduction to Social Media
Social Media Strategy and Planning
Social Media Channel Management
Social Media Management Tools
Social Media Measurement and Reporting
Social Advertising
Content Marketing
Introduction to Content Marketing
Content Marketing Strategy
Overseeing a Content Marketing Program
Content Marketing Tactics
Social Media Platforms
Content Marketing Budget and Measurement
Email Marketing
Introduction to Email Marketing
Elements of Email
Working with an ESP
Build and Maintain Your List
Avoid Spam Penalties
Email Deliverability
Campaign Measurement
Automation Basics
Mobile Marketing
Introduction to Mobile Marketing
Mobile Products and Services
Promotions and Incentives
Integration with Marketing Mix
Mobile Advertising
Mobile Analysis
Rules and Regulations
.Pay-Per-Click
Introduction to PPC
Psychology of Search
Account Hierarchy
Increasing Reach with Display Network
Reaching Target Audiences
The Buying Funnel
The Paid Search Auction
Setting and Measuring Marketing Goals
How PPC Fits into the Digital Strategy?
Conversion Optimization
Introducing Conversion Optimization
Laying the Foundations of Conversion
Getting to Know Your Customers
Creating the Message
Anatomy of a Landing Page
Why Design Matters
Testing for Conversions
Seeing the Bigger Picture
Digital Analytics
Introduction to Digital Analytics
Organizational Maturity
Building Blocks
Management Perspectives of Digital Analytics
Key Performance Indicators (KPIs)
Segmentation
The Analysis Process
Marketing Management
Experimentation and Testing
Reports and Dashboard
The Digital Analytics Stack
Marketing Automation
Introduction to Marketing Automation
Lead Capture and Nurture
Triggers and Series
Drip Campaigns
Nurture Campaigns
Measurement Attribution
Customer Journey
Programmatic Buying
What is Programmatic Buying
Programmatic Buying vs. Traditional Paid Marketing Approaches
Programmatic Direct vs.
Real-Time Bidding
Programmatic Workflow
Targeting Strategies in Programmatic
Digital Marketing Strategy
Introduction Digital Marketing Strategy
TOOLS
Google Analytics
Google AdWords
Facebook
YouTube and Video Marketing
Instagram
Twitter
Case Studies, Tips, and Best Practices
Writing Skills
Introduction
What Is Writing?
Audiences
Writing Styles
Basics
What is Clear English?
Clear English myths
An Important Message
The Evidence for using Clear English.
Literacy Levels
Phases in Writing
Before You Write:
Think about your objective: Setting Your Objectives
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