• learn@digital-academy.com.pk
  • 021-34816113

Digital Marketing Strategy

Digital Marketing Strategy

Price : 35000 Rs

The Digital Marketing (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.


The Future of Digital Marketing in India

With 450 million internet users in India, businesses can no more choose to ignore their presence on digital and online media. In the absence of digital presence, customers are bound to discover and opt for the services of your competitor (who has already mastered digital marketing).According to a report by Social Beat, 86% brands are leveraging digital media. The same report states that generating better quality leads is their top priority (for 73% correspondents).

The top 6 areas of focus for most brands are:

  • Social media marketing – 88.17%
  • Search engine optimization – 70.97%
  • Content marketing via blogs – 56.99%
  • Email campaigns – 55.91%
  • Landing page optimization – 55.91%
  • Search engine marketing – 55.91%

The growing population of tech-savvy internet users has massively expanded the scope of digital marketing in India and the future is looking great.

The primary reason why companies adopt online marketing is because it is a result-oriented mode of marketing. You can get to know where every penny is spent and the exact numbers in terms of traffic, conversions, the pages with the highest conversions and the channels bringing in this traffic. With more than 1.5 lakh jobs being created in India due to digital marketing, there couldn’t be a better time to become a digital marketing consultant.

You need to have knowledge of the following components of digital marketing:

  • Search engine optimization
  • Paid search
  • Email marketing
  • Social media marketing
  • Content marketing
  • Content writing
  • Inbound marketing
  • Conversion rate optimization
  • Web analytics and reporting

Each of the above domain comes with their purpose and responsibilities. Let’s dig further into the actual job of a digital marketer. Your role would be to create a strategy to market either your company’s service or products online, using social media, SEO, content and inbound marketing, paid ads, email marketing, and measure and analyse the results.

Now that you know the opportunities and roles involved in digital marketing, it’s time you start preparing to become a digital marketing consultant.

To become a successful digital marketer, you need to develop skills such as:

  • Creativity: You need to come up with creative campaigns, conversations, and ideas to differentiate your brand from your competitors.
  • Analytical ability: Analytical skills are critical to measuring what’s working and what’s failing.
  • Willingness to experiment: The domain of digital marketing is ever-changing. There are no set rules to succeed. You should be open to experimenting new and unexplored ways to run campaigns.
  • Copywriting: The job of the digital marketer involves copywriting for sales copy, A/B split testing and to create keyword rich content.
  • Good knowledge about technology: You should have knowledge about the basic HTML coding, the search engine, and social media algorithms.

You can either opt for certification courses where you get mentored by highly experienced industry leaders or choose to become a self-made digital marketer.


You could either take up a full-time job as the digital marketer of a company or take up consulting or freelance opportunities as a part-time digital marketing consultant. India has a big future in digital marketing and you should make sure that you capitalize on this opportunity.


SEO Foundations

  • Introduction
  • On-Page Optimization
  • O­-Site Optimization
  • Keyword Research and Competitive Intelligence
  • Design and Architecture
  • Local SEO
  • SEO Measurement
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines

Social Media

  • Introduction to Social Media
  • Social Media Strategy and Planning
  • Social Media Channel Management
  • Social Media Management Tools
  • Social Media Measurement and Reporting
  • Social Advertising

Content Marketing

  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Content Marketing Budget and Measurement

Email Marketing

  • Introduction to Email Marketing
  • Elements of Email
  • Working with an ESP
  • Build and Maintain Your List
  • Avoid Spam Penalties
  • Email Deliverability
  • Campaign Measurement
  • Automation Basics

Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobile Products and Services
  • Promotions and Incentives
  • Integration with Marketing Mix
  • Mobile Advertising
  • Mobile Analysis
  • Rules and Regulations


  • Introduction to PPC
  • Psychology of Search
  • Account Hierarchy
  • Increasing Reach with Display Network
  • Reaching Target Audiences
  • The Buying Funnel
  • The Paid Search Auction
  • Setting and Measuring Marketing Goals
  • How PPC Fits into the Digital Strategy?

Conversion Optimization

  • Introducing Conversion Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions
  • Seeing the Bigger Picture

Digital Analytics

  • Introduction to Digital Analytics
  • Organizational Maturity
  • Building Blocks
  • Management Perspectives of  Digital Analytics
  • Key Performance Indicators (KPIs)
  • Segmentation
  • The Analysis Process
  • Marketing Management
  • Experimentation and Testing
  • Reports and Dashboard
  • The Digital Analytics Stack

Marketing Automation

  • Introduction to Marketing Automation
  • Lead Capture and Nurture
  • Triggers and Series
  • Drip Campaigns
  • Nurture Campaigns
  • Measurement Attribution
  • Customer Journey

Programmatic Buying

  • What is Programmatic Buying
  • Programmatic Buying vs. Traditional Paid Marketing Approaches
  • Programmatic Direct vs.
  • Real-Time Bidding
  • Programmatic Workflow
  • Targeting Strategies in Programmatic

Digital Marketing Strategy

Introduction Digital Marketing Strategy


  • Google Analytics
  • Google AdWords
  • Facebook
  • YouTube and Video Marketing
  • Instagram
  • Twitter
  • Case Studies, Tips, and Best Practices


Ready to Begin?

Find subjects you're passionate about by browsing our online course categories. Start
learning with top courses Built With Industry Experts.

Start Learning