Digital and social selling is changing the game for sales and marketing teams everywhere. Based on proven methods, digital selling course is designed to help sales and marketing professionals sharpen their digital and social selling skills and gain a competitive edge in the marketplace. You’ll get hands-on exposure to modern CRM and sales intelligence tools and learn how to improve social media engagement, generate better quality prospects, drive faster conversions and generate more revenue.
Attract your customers
What is Digital Selling?
What Makes a Successful Digital Business
The Difference between Digital Selling and Social Selling
The Importance of Digital Sales Tools
Importance of Developing a Strong Social Media Profile
Advantages of Building a Personal Brand
Building a Strong Personal Brand
Enhancing Social Credibility
Managing Your Social Platforms Part
Connect with your customers
Defining the Buyer Journey
Introduction to Digital Buyer Profiles
Honing Your Target Buyer Personas
The Value of Sales Intelligence
Sales Intelligence Tools and How to Use Them
Researching Market Trends
CRM and Marketing Automation and Their Value in Digital Selling
The Importance of A Digital Sales Hub
Measuring Buyer Engagement Introduction to Digital Selling Tools
Converting Prospects into Customers
Engage with your customers
Creating Persona-specific Content and Delivering It
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